![]() ![]() Accolade followed accolade as the company continually pushed the boundaries of mechanical automation. The slogan “high mech” was coined to advertise the sophistication and performance of Oris’s entirely mechanical catalogue. While Oris worked with quartz automation for a time, it decided to abandon it in the early 1990s, redoubling its focus on the intricate engineering of mechanical watches. Quartz crystals regulated the oscillators, helping to create a signal with a precise frequency that kept more accurate time. The Quartz Crisis threatened the Swiss watchmaking industry as Asian competitors began to produce quartz watches that used electronic oscillators to keep time. In the seventies and eighties, Oris’s survival was again in jeopardy. In order to make it through these tough times, the company developed a line of alarm clocks with a landmark eight-day power reserve. However, when the Second World War hit, the company could only produce and sell a limited number of timepieces. From Hölstein, Oris expanded throughout Switzerland.ĭuring the thirties and forties, Oris developed its first watches for the aviation industry, one of the realms to which it still caters today. The story begins in 1904 when Paul Cattin and Georges Christian founded Oris in Hölstein, naming their company after a local brook. Oris’s official timeline reveals a pattern: again and again, the company meets new challenges with spirit and ingenuity. The Oris History: A Century of Swiss Craftsmanship The brand’s reputation is impeccable, and it is known to value both its clientele and its community, innovating in response to their needs. These newer watches celebrate Oris’s rich history and resolute commitment to excellence in mechanical automation. While serious watch aficionados have long loved Oris, the brand’s popularity has soared with their recent release of models with a more vintage look. Their most expensive pieces end where truly high-end Swiss pieces begin. Most Oris watches run between $1,000 to $3,000. Oris watches are certainly not cheap - in either price or execution - but they cost significantly less than their competitors in the Swiss luxury mechanical watch market. When it comes to mechanical Swiss watches, Oris provides a considerable value-to-cost return. ![]()
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